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Matte vs. Gloss: Choosing the Right Lamination Feel?

2026-01-29 16:30:38
Matte vs. Gloss: Choosing the Right Lamination Feel?

Lamination is a key process in customized packaging. It not only protects cardboard boxes, but different types of film also create different effects. The most common are matte and glossy lamination, each offering distinct visual and tactile experiences suitable for various brand needs.

Matte vs. Gloss: Choosing the Right Lamination Feel?

Glossy lamination provides a highly reflective surface with excellent shine and significantly enhances color saturation, making the packaging appear more vibrant. Glossy lamination makes designs and logos more eye-catching, ideal for quickly attracting consumer attention on store shelves. Matte lamination, on the other hand, has a smooth feel and a subtle, sophisticated look, perfect for brands with a minimalist, high-end style.

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Both types of lamination offer excellent water and scratch resistance, effectively protecting goods during transport. The choice between these two lamination methods depends on the core packaging requirements: glossy lamination is suitable for brands seeking high color saturation and vibrancy; matte lamination is suitable for brands emphasizing simplicity and quality. Selecting the appropriate lamination method based on the target audience's aesthetic preferences makes the packaging more competitive.

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Contact Jinayon for one-stop customized packaging solutions.

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FAQ

How do matte and gloss lamination differ visually?

Gloss lamination creates a high-shine, reflective finish that makes colors pop, while matte lamination offers a soft, non-reflective look that conveys understated sophistication.

Does gloss lamination affect the readability of printed text?

Yes—gloss surfaces can create glare under bright light, potentially making small text harder to read. Matte finishes reduce glare and improve readability in varied lighting.

Which lamination is more environmentally friendly?

Both can be eco-friendly if films are recyclable or biodegradable. Matte films often use less plastic-like coating, but always confirm material specs with your supplier for sustainable options.