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When customizing packaging, we often encounter a process called spot UV coating. This process ensures a glossy visual effect for the box, but when should we use it? Here are some suggestions:
First, if you need to highlight your brand's core elements, spot UV coating is a good choice. Applying a UV coating to the logo, patterns, or text makes these elements stand out more clearly on the matte packaging surface, creating a strong contrast and enhancing brand recognition, instantly drawing consumers' attention to these key elements.
Second, with minimalist designs, spot UV coating can enhance the sophistication of the packaging. Without compromising the overall design, it can emphasize brand elements, while the layered gloss effect adds a sense of luxury, showcasing the product's high-end quality and style.
Spot UV coating is particularly suitable for gift boxes, cosmetics, and high-end packaging. In these areas, it highlights design details and effectively enhances the brand story and shelf appeal. In short: spot UV coating highlights brand details, adds a premium feel, and protects core areas. In the global market, it is an ideal choice for enhancing the quality of custom packaging boxes without compromising the original design intent or sustainability goals.
Contact Jinayon for a one-stop packaging solution.
FAQ
Does spot UV coating affect the recyclability of paper packaging?
Modern water-based UV coatings are often recyclable and eco-friendly. For circular design, pair with FSC-certified paper and confirm compatibility with local recycling streams.
How does spot UV improve shelf impact in retail environments?
The gloss-matte contrast catches light and draws eyes to key brand elements from a distance, making products stand out in competitive displays without overwhelming the design.
When should I choose spot UV coating over full UV gloss?
Use spot UV to highlight specific elements like logos or icons on a matte background, creating visual depth. Choose full UV gloss for overall shine and protection when the entire surface needs enhancement.
