Jinayon-Beyond Business: A Story of Friendship and Family Featured on CCTV9

【2022.06.24】The deep friendship and professional collaboration between Jinayon CEO Sami and long-term partner Marwan were featured on China's authoritative documentary channel CCTV9. At Jinayon, we firmly believe that strong partnerships form the cornerstone of exceptional achievements.

The CCTV9 documentary, presented from Marwan's perspective, showcases a relationship that transcends ordinary business cooperation. The film illustrates how Sami and Marwan, grounded in mutual trust and friendship in Yiwu, share a unified pursuit of high-quality custom paper packaging. This common goal has strengthened their partnership over time, making it even more resilient.

The documentary highlights the essence of their collaboration—mutual respect and understanding as the foundation of a successful business model. This is not merely a story of commerce but also a heartfelt portrayal of the unique and genuine bond between Marwan and Sami's family, reflecting a cross-cultural friendship built on sincerity and shared experiences. This story confirms that human connections are the true soul of international trade.

This feature on CCTV9 is a significant affirmation of our corporate core values. We are not just packaging exporters but also practitioners committed to building lasting relationships. We extend our sincere gratitude to Marwan for his friendship and cooperation, as well as to CCTV9 for sharing this touching story with a national audience.

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Detailed link: The story of Sami and Marwan